Konsumsi Produk Sustainable Beauty di Masa Pandemi: Menjaga Kesadaran Ekologis ataukah Menjaga Fenomena FOMO (Fear of Missing Out)?
ABSTRACT This study aims to analyze the shift in knowledge about the use of beauty products during the global Covid-19 pandemic from conventional Rinses products to sustainable beauty products.Conventional beauty products are products that are considered to have environmentally unfriendly packaging such as plastic, contain synthetic chemicals that